by liz, founderSelf tan lasts five to seven days. That is the honest range — anyone promising two weeks is describing a tan you would not want to be seen in by day ten. But where you land inside that range is largely up to you.
why a week is the ceiling
Self tan develops in the outermost layer of your skin — the same layer your body sheds and replaces continuously, on roughly a weekly cycle. The colour does not wash off; it walks off with the skin cells it lives in. That is also why the fade is gradual rather than overnight.
what stretches it
Good prep gives the tan an even surface to grip, which means it fades evenly instead of in patches — and an even fade reads as "still tanned" for days longer. Daily moisturising slows the shed. Deeper shades like Dark and Ultra Dark also appear to last longer, simply because the colour has further to fade before it disappears.
quick answers
How long does the 1 Hour Express Mousse tan last?+
Five to seven days with daily moisturising. The "1 hour" refers to development time before you rinse, not how long the tan lasts.
Does self tan wash off in the shower?+
No. Once developed, the colour lives in the outer layer of your skin and fades gradually as skin naturally sheds. Only the guide colour (the instant bronze) rinses off.
How often should I reapply self tan?+
Weekly is the natural rhythm: exfoliate the old tan off around day seven and reapply the next day. Or hold the shade continuously with a daily gradual tanning moisturiser.
