Find Your Perfect Self-Tan Shade

Medium, dark, or ultra-dark? An honest guide to picking your shade.

Written by Mara Okello · Beauty Director

Start with undertone. Hold your wrist to natural light.

Light to medium

Medium reads natural. Dark is for holiday.

Dark reads natural. Ultra dark is for events.

Ultra dark, every time.

Next in the Glow Guide

A four-step ritual for a streak-free, lit-from-within glow.

One week, four products, zero stress.