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shade guide27 Mar · 6 min read

Find Your Perfect Self-Tan Shade

Medium, dark, or ultra-dark? An honest guide to picking your shade.

By Mara Okello · Beauty Director

Start with undertone. Hold your wrist to natural light.

Light to medium

Medium reads natural. Dark is for holiday.

Medium to deep

Dark reads natural. Ultra dark is for events.

Deep to rich

Ultra dark, every time.

keep reading.

Golden glow mirror selfie — model in white shirt and beige bikini, sun-kissed after application

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One week, four products, zero stress.

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